DEDON - Endless Ocean

For luxury outdoor furniture brand DEDON, sooii developed a series of Involving Worlds designed to place the products within aspirational, highly atmospheric environments. Endless Ocean imagined a secluded coastal resort shaped by Mediterranean futurism, organic modernism and contemporary wellness architecture - a world defined by soft forms, tactile materials, dramatic views and carefully choreographed light.

I worked as lead 3D artist on the project, developing the architecture, environments and overall visual language while creating highly detailed digital twins of DEDON’s furniture. Particular attention was given to recreating the intricate character of the brand’s handwoven fibers, using geometry scattering techniques to reproduce their depth and patterns convincingly.

The imagery was produced predominantly as full CGI, complemented where needed by water simulations, matte-painted environments and, in later productions, AI-assisted integration of people - creating serene, cinematic scenes that balance product precision with the fantasy of an exclusive destination.