DEDON - Secret Lakesite

For luxury outdoor furniture brand DEDON, sooii developed a series of immersive Involving Worlds designed to place the products within aspirational, highly atmospheric environments. Secret Lakesite imagined a secluded retreat inspired by Canadian lakeside chalets and alpine lodges — timber architecture, expansive decks and intimate outdoor spaces set against still water, forested shores and dramatic mountain scenery. The atmosphere is restorative and quietly luxurious, balancing rugged nature with refined outdoor living.

As lead 3D artist, I created detailed digital twins of DEDON’s handmade furniture and developed the imagery from initial sketches through to final delivery. The project relied on a predominantly full-CGI workflow, combining intricate product construction with extensive natural environments, carefully controlled light and atmospheric effects. Later imagery also explored experimental AI-assisted integration of people, adding a subtle sense of life while preserving the calm and seclusion of the world.