USM - Look Book

For USM and its iconic Haller modular furniture system, sooii developed a series of interior visualizations in collaboration with agency P’INC, showcasing the system’s versatility across a wide range of residential settings. The imagery pairs USM’s precise Swiss functionalism with mid-century, modernist and more eclectic influences, moving from bright family homes and contemporary lofts to intimate urban interiors, home offices and music-focused spaces. Carefully coordinated color, styling and everyday objects give each scene a distinct personality while maintaining a warm, sophisticated and recognizably USM character.

As lead 3D artist, I was responsible for the accurate digital twins of the USM products and worked with a team of artists to develop the interiors from initial sketches or from the ground up through to final delivery. My role spanned set development, materials, composition, lighting and final refinement, ensuring that the varied environments felt individually considered while remaining cohesive as a polished visual series.